About
Experience
Specializing in organic growth and content creation for cannabis brands, I am passionate about helping both local and international businesses thrive in this ever-evolving industry. With a deep understanding of the algorithm and its nuances, I craft data-driven strategies to maximize reach and engagement.
2023
Marketing Director
Spotlight Arena
In my role as Marketing Director for a prominent cannabis event space, I orchestrated successful marketing campaigns that generated buzz, attracted attendees, and increased brand visibility. By leveraging my expertise in social media management and content creation, I successfully positioned the venue as a go-to destination for cannabis enthusiasts and industry professionals
2023
Social Media Manager
Mary Jane Media Co
- Developed and executed comprehensive social media strategies for a leading cannabis brand, focusing on increasing organic growth and brand awareness.
- Successfully achieved a steady monthly organic growth rate of 70%, resulting in a significant increase in followers, engagement, and website traffic.
- Created and curated compelling cannabis-related content, including educational posts, product highlights, and lifestyle imagery, to resonate with target audiences.
- Leveraged data analysis and social media insights to refine content strategy, optimize posting times, and maximize audience reach and engagement.
- Actively engaged with the local community through social media, fostering meaningful connections and building a loyal customer base.
- Attracted other cannabis brands to collaborate and partner with the company, resulting in strategic brand partnerships and cross-promotional opportunities.
- Collaborated with cross-functional teams to align social media efforts with marketing campaigns, product launches, and events, ensuring consistent brand messaging and cohesive customer experiences.
- Managed influencer partnerships and leveraged their reach to amplify brand visibility and reach new audiences.
- Stayed up-to-date with industry trends, regulations, and best practices, incorporating them into social media strategies to maintain a competitive edge.
Continuing Education and Industry Involment
Skills & Proficiencies
- Algorithm Expertise: Leveraging my in-depth knowledge of social media algorithms to optimize content performance and maximize organic reach.
- Content Creation: Developing compelling and visually appealing content that resonates with target audiences and strengthens brand identity.
- Organic Growth: Implementing strategies to increase follower engagement, build brand loyalty, and drive organic traffic.
- Social Media Management: Proficient in managing social media platforms, scheduling posts, monitoring analytics, and engaging with the community.
- Digital Marketing: Utilizing various digital marketing channels, including paid advertising, SEO, and influencer partnerships, to achieve marketing objectives.
- Event Planning: Orchestrating successful cannabis events that create memorable experiences and drive brand awareness.
- Email Marketing: Designing and executing targeted email campaigns to nurture leads, promote products/services, and drive conversions.
Selected Works
beastie Burger
2021
Taj Stamford
2023
Plain Jane CBD
2022
Bud Brothers' Ice Cream
2022
Basic
2 weekly graphics
2 weekly feed posting
2 daily story minimum
Weekly Packages
Custom ala carte is also available.
Elite
4 weekly graphics
4 weekly feed posting
4 daily story minimum
Stellar
6 weekly graphics
6 weekly feed posting
6 daily story minimum
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Hashtag Research
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A la Carte
Engagement strategy
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Backend Revamp
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