Cannabis plant, branches of marijuana against pink background
Lined Wireframe Portrait Frame

Mary Jane Media Co

Mallory O'Connor

Reach out

About

Experience

Specializing in organic growth and content creation for cannabis brands, I am passionate about helping both local and international businesses thrive in this ever-evolving industry. With a deep understanding of the algorithm and its nuances, I craft data-driven strategies to maximize reach and engagement.


2023

Marketing Director

Spotlight Arena

In my role as Marketing Director for a prominent cannabis event space, I orchestrated successful marketing campaigns that generated buzz, attracted attendees, and increased brand visibility. By leveraging my expertise in social media management and content creation, I successfully positioned the venue as a go-to destination for cannabis enthusiasts and industry professionals

2023

Social Media Manager

Mary Jane Media Co


- Developed and executed comprehensive social media strategies for a leading cannabis brand, focusing on increasing organic growth and brand awareness.

- Successfully achieved a steady monthly organic growth rate of 70%, resulting in a significant increase in followers, engagement, and website traffic.

- Created and curated compelling cannabis-related content, including educational posts, product highlights, and lifestyle imagery, to resonate with target audiences.

- Leveraged data analysis and social media insights to refine content strategy, optimize posting times, and maximize audience reach and engagement.

- Actively engaged with the local community through social media, fostering meaningful connections and building a loyal customer base.

- Attracted other cannabis brands to collaborate and partner with the company, resulting in strategic brand partnerships and cross-promotional opportunities.

- Collaborated with cross-functional teams to align social media efforts with marketing campaigns, product launches, and events, ensuring consistent brand messaging and cohesive customer experiences.

- Managed influencer partnerships and leveraged their reach to amplify brand visibility and reach new audiences.

- Stayed up-to-date with industry trends, regulations, and best practices, incorporating them into social media strategies to maintain a competitive edge.


Cannabis plant, branches of marijuana against pink background

Continuing Education and Industry Involment

Continuing Education with Sara Smile Scott International Instagram Expert Member of Tokeativity and the Cannabis Marketing Association Speaker NECANN Conneticut 2023 Drawing from my 20 years of experience working with cannabis both in and out of a garden I continually seek to expand my knowledge and stay ahead of industry trends I have had the privilege of learning from renowned Instagram expert Sara Smile Scott and I actively participate in professional organizations such as Tokeativity and the Cannabis Marketing Association

Skills & Proficiencies

  • Algorithm Expertise: Leveraging my in-depth knowledge of social media algorithms to optimize content performance and maximize organic reach.


  • Content Creation: Developing compelling and visually appealing content that resonates with target audiences and strengthens brand identity.


  • Organic Growth: Implementing strategies to increase follower engagement, build brand loyalty, and drive organic traffic.


  • Social Media Management: Proficient in managing social media platforms, scheduling posts, monitoring analytics, and engaging with the community.


  • Digital Marketing: Utilizing various digital marketing channels, including paid advertising, SEO, and influencer partnerships, to achieve marketing objectives.


  • Event Planning: Orchestrating successful cannabis events that create memorable experiences and drive brand awareness.


  • Email Marketing: Designing and executing targeted email campaigns to nurture leads, promote products/services, and drive conversions.


Selected Works

beastie Burger

2021

Taj Stamford

2023

Plain Jane CBD

2022

Bud Brothers' Ice Cream

2022

Connect with me

Follow me on

Instagram Outline Logo
Vector Image

Basic

2 weekly graphics

2 weekly feed posting

2 daily story minimum

Organic Blob Shape

Weekly Packages

Custom ala carte is also available.

Elite

4 weekly graphics

4 weekly feed posting

4 daily story minimum

Stellar

6 weekly graphics

6 weekly feed posting

6 daily story minimum

Organic Blob Shape
Vector Image

Unsure which package is right for you?

Reach out for a consultation

Organic Blob Shape
Vector Image

Hashtag Research

Which tags are you using? Are you drowning or showing up on the explore page? This service will give you 7 tags specific to your niche

Vector Image

A la Carte

Vector Image
Vector Image
Organic Blob Shape

Engagement strategy

Post and hashtags not working? Here we get into who and what to engage with, how and for how long! Crucial steps to getting instagram to share your content!

Backend Revamp

Your IG has many features that can help or hurt your page. Here we go over curating your audience and explore page.